Manipulated: “Which Ice Cube Is the Best?”

This chapter contains sections titled: Research on Reviews, Of Spam, Fakes, and Sockpuppets, Putting a Face to Fakers, The Illicit Markets of Makers and Takers, CAPTCHA Cat and Mouse, “Pay to Play” and Extortion, The Racket of Reputation Management?, Exploiting the Social Graph, A “Loss of Innocence”