An Analysis of the Cultural Difference Effects on Sino-U.S. Business and Their Countermeasures

As a part of communication, cultural differences affect business negotiation deeply. In a globalizing world today, with international business happened frequently, cultural differences bring influence to communication, any misunderstanding of it may directly affect the business. Therefore, it makes sense for the countries of different cultural backgrounds to understand each other. With the entry into the 21st century and China's access to the WTO, Sino-U.S. trade and economy has developed rapidly, and it is necessary for the negotiators from two countries to understand the cultural differences and make full use of the beneficial strategies.