Applying AHP method select online shopping platform

This paper proposes a case of the traditional market retailers in central Taiwan. Applying Analytical Hierarchy Process (AHP) method is to find the best online shopping platform to begin e-commerce. Traditional retail market is usually the purchase store that is to buy food and daily necessities place of the Taiwan people. However, according to the consumers lifestyle change, the fresh supermarkets and e-commerce development, there are to cause loss the customers of traditional markets. In Taiwan, according to Market Intelligence & Consulting institute (MIC) research online shopping market is grow NT$71,700 million in 2008, it is more than global growth rate. Thus, online shopping market is important. First, the study follows literature review to find six important factors (shop fee, annual fee, publication costs, transaction costs, shop constraints and security) by shopping platform vendors, merchants and customers; Secondly, applying expert questionnaires method that according to six factors to choice the six shopping platform (yahoo auction, ruten auction, rakuten ichiba, ihergo, PChome online shopping mall and yahoo super mall) in Taiwan. Finally, the best choice is ihergo online shopping platform through AHP method. More generally, the work carried out in this paper is an example of illustration of how AHP can be used as a decision-support tool. The study will promote the AHP method in decision-making management application.