Website planning and design of network marketing in small and medium garment enterprises in China

Since the reform and opening up in 1978, remarkable progress has been made in garment industries in China, and their core competitiveness has been transferred initial technical winning to operational management winning, and then to the current marketing winning. With rapid development and deep popularity of Internet technology and as one of marketing models, network marketing has gradually become the focus of garment industries. Through positive trial of operation in recent years, great achievements of network marketing have been accomplished in garment industries. Through research, the author discovers that network marketing in garment industries is mendacious prosperity to great extent, and there are still some aspects that are not fully up to expectations, as a result of which garment industries haven't gained due profits from network marketing. There haven't been many academic papers which start from practices and study how small and medium garment enterprises launch network marketing. Taking “Jinbai Garment Co., Ltd”, this article puts forward website planning and design program of network marketing of actual situations in Chinese small and medium garment enterprises.