Dissemination of the Information and Communication Technologies (ICT) in exporting small and medium sized business in Mexico

The expansion of internet allows incorporating new trading ways and products, thus it changes the way economic agents relate and work. This paper explores the use of ICT in export small businesses. The results of a survey applied to a representative sample of small exporter businesses are presented. These firms belong to the manufacturing industry and the mail purpose is to analyze the use of internet in the trading processes. The hypothesis to be tested is that the use of ICT is a very powerful tool in small exporters businesses because it represents the access to new markets, clients and products. It is also a way to increase sales. The flexibility of Internet is compatible with the high capacity of adaptation small businesses require. The creation of a web site offers a lot of possibilities because it is a way to explore new markets and increase exports. Even though, macroeconomic conditions are determinant in the export processes. The use if Internet and e-commerce in the small exporter businesses has modified many areas of the firm. These firms have bought new computers and other technological gadgets. The incorporation of new technology has reduced costs in areas such as marketing and production. The firm can pay more attention to the development of new products. In many cases the incorporation of more technology increases the productivity of the workers and improves the quality of the product. Besides it is fundamental to get certifications such as ISO 9000.