Speed-to-fashion: Managing global supply chain in Zara

The apparel industry is one of the most globalised industries, with 23.6 million workers in over 20 countries. The market characteristics in this industry are short product lifecycles, high volatility, low predictability, and a high level of impulse purchase, making such issues as quick response of paramount importance. This paper will focus on Zara, the largest and the most successful chain of Inditex a renown apparel company based in Spain, to explore it as a successful business model in service innovation.