The Isomorphic Development of Insurance

In insurance industry, difference companies come to share similar technological bases of process. They not only share the same financial knowledge, but also utilize similar actuarial techniques to design products and assess insurable risks. This paper proposed an approach to look at the phenomenon of isomorphism of technological development in insurance. The result of this research also found the technological isomorphism in insurance already occurs. The contribution of this paper is to introduce the social network analysis into patent citations to foresee the technological development.