What Have Caused Consumer Fraud in Auction Website?

This paper focuses on consumer fraud in auction website, and finds out why consumers may cheat sellers. At present, practitioners and scholars from home and abroad lay more emphasis on how to cope with website fraud, while less attention has been put on the consumer fraud. Based on the current situation of auction website, five key factors that have impact on consumer fraud have been put forward: consumer characteristics, e-commerce technology, virtual network, e-commerce law and punishment mechanism of faith-breaking. By means of factor analysis, four factors have been extracted, and the correlations between those factors and consumer fraud behavior have been researched.