The Web and corporate communication: potentials and pitfalls

The World Wide Web has exploded as a means of corporate communications. The paper examines the technologies employed in using the Web, including software and hardware concerns, and the uses to which the organization can employ the technology. A case study of how the College of Journalism and Communications at the University of Florida developed and is using the Web provides additional illustration of the Web's potentials for internal and external communication. The paper concludes with a brief description of organizational and legal issues which have been spawned by use of the Web.