Media commerce

Due to the recent rapid technology advances in e-commerce, multimedia and broadband Internet, media commerce has already begun enabling new applications and streamlining core business processes in a number of industries. Over time, it has a strong potential to influence many aspects of our daily lives. In this paper, we will examine scenarios and enabling technologies of media commerce, which include both the use of rich media to enhance user experience in e-commerce, and the use of rich media in corporate business processes. We conclude that successful deployment of media commerce depends heavily on the availability of interoperable search, retrieval, and trust technologies.