From cadastres to urban environments for 3D geomarketing

This paper presents tools performing automatic generation of urban environments for 3D geomarketing. Geomarketing aims at the visualization of strategic information (financial, sociological...) on geographical supports for decision making processes. The use of cadastral files allows to quickly generate the urban models while keeping direct links between the firms and their locations in the virtual environment. The 3D models are generated in an optimized way, enabling real time interaction with the environment using standard PCs.