The Success (or Failure) of Your Digital Transformation Hinges on Digital Customer Experience

Digital customer experience (DCX) is one of the most important and least understood factors significantly influencing customer adoption of digital innovation. This lack of understanding also limits the success or failure of your next big digital innovation. DCX index benchmarking is a scoring system that may help support your digital offerings. We introduce this index in this technology manager notebook article and provide insights into what it can tell us.