Making connections through the World Wide Web [engineering education marketing]

This is the fifth in a series of six companion papers that address the marketing of the College of Engineering at the University of Arkansas, USA. While valuable as an independent resource, this document should be considered within the context of all six papers. One of the most successful marketing tools being used by the UA College of Engineering is its official Web site. This site presents the message that the College is adding personal, social and economic value to Arkansas and beyond through its educational programs and strategic areas of research emphasis. Further, the College serves a number of key clientele groups. Reaching the point of having a Web site that is first a marketing tool and second a resource for information has been an evolutionary processes that continues today. This paper examines the evolution of the College's web site as marketing moved to the forefront in the college.