Avoiding the CNN moment

The CNN Moment is that agonizing disaster where the dot-com infrastructure fails and its architectural shortcomings end up as a lead story on CNN's financial news. As everyone battles to restore the operational integrity of the site, the hapless company combats angry customers, disappointed analysts, falling stock prices, reduced earnings, lawsuits, and a plethora of other ills that can damage the value of the dot-com brand and, in some cases, imperil the company's very survival. At a minimum it is always the kind of bad publicity that every dot-com wants to avoid. It is vital to take steps now to keep your company from experiencing the CNN Moment.