Applying the concept of ideology to achieve management excellence

In the 21st Century, the business of management has become the management of excellence. The failure of the concept of corporate culture to provide a meaningful and practical referent for organisational transformation forces a re-visit to the concept of ideology. A corporate ideology of management excellence, rooted in the ideology of total quality, has enabled many organisations to achieve a substantial degree of management excellence that produces business impact in terms of customer satisfaction, employee satisfaction, supplier satisfaction and superior financial results. A diffusion process of sense-making guides the total quality ideology to become the definitive corporate culture during the organisational transformation towards excellence.