Theoretical Framework of Digital Marketing and the Future Availability in Malaysia

Digital marketing is well known in the foreign countries (America, Canada, Dubai and India) rather than in Malaysia. This is due to their advance technology, high idealistic marketing plan, population and high internet usage. Currently there are many concerns being raised by individuals in the marking sector and also the marketing experts, on the future growth of digital marketing. Nevertheless, in Malaysia the business idealistic marketing plans are very broad and mostly using traditional approach towards promoting and selling their product. Thus, the technology advancement in the Malaysia is currently in a moderate stage and not as advance as the Europe or foreign countries. Besides, the technology advancement in Malaysia, the knowledge on following the right process flow in digital marketing is very low. Furthermore, a developing country usually follow the trends in other developed foreign countries rather than establishing new trends. The suggestion of new technology with better marketing strategy other than digital marketing in the Europe or foreign countries, eventually reduce the use of digital marketing strategies. However, the aim is to ensure that the digital marketing strategies are used in Malaysia for a longer term without any extinction. Therefore, this paper proposes a strategy to deliver a correct and resourceful training with the precise process flow or steps in using digital marketing. The strategy enables users to adapt the current technology of digital marketing for betterment and innovation especially implementing Artificial Intelligence (AI) into Digital Marketing for more security and technology advancement.