e-tourism and culture through virtual art galleries: A pilot study of the usability of an interface

Virtual tours of museums and galleries are becoming an increasingly common aspect of e-Tourism marketing. This paper reports on a usability pilot study that analyses the design of icons in a German 3-D virtual art gallery interface. It evaluates the extent to which a sample of typical computer users can interpret the meaning of icons from the interface taken 'out of context'. This was done by assessing a sample of twenty-one icons representing the 'action', 'information' and 'navigation' functions. An Icon Intuitiveness Test (IIT) was used to measure their Icon Recognition Rate (IRR) and to classify them as 'identifiable', 'mediocre' or 'vague' according to an adapted stereotypy. The IIT results show that the meaning of almost 30% of the icons was misinterpreted or confused, which can seriously compromise the usability of an interface. Based on these findings, recommendations are made for icon redesign and replacement and it is concluded that further research is needed into the 'learnability' of icons and users' understanding of icons in context. It is contended that increased usability leading to an improved user experience can have an economic impact on e- tourism.