Leveraging Hybrid Cloud Workflows in Media and Entertainment

Production, broadcast and distribution companies are increasingly collecting high-resolution content from every stage of the workflow. Studios are struggling to find efficient infrastructure solutions to create and maintain comprehensive digital libraries that will support a global organization. By leveraging hybrid cloud storage and processing resources to make the workflow more efficient, media and entertainment companies can leverage the C4 standard and object storage solutions to create a video platform with indelible metadata. This paper talks about use cases of how media and entertainment companies are using the cloud and on-premise object storage to cost-effectively store all captured footage and accelerate its production workflow. It explores infrastructure technologies that are effectively being used to improve productivity and lower total cost of ownership for 2K, 4K, 6K, HFR and UHD workflows.