The role of privacy, security and trust in user acceptance of smartphone user in Indonesia

Smartphone is one of the technological evolutions that become one of the important things for Indonesian nowadays. By using the Smartphone, variety of work can be done easily, faster and certainly more practical. There are many benefits to be gained from the use of Smartphone, such as e-banking, online shopping, etc. On the contrary, Smartphone usage will lead to negative impact for its users, such as data theft and data misuse. This study aims to identify factors that affect the use of Smartphone by using eight variables constructs, which are Perceive Usefulness, Perceive Ease of Use, Functionality, Perceive Trust, Perceive Privacy, Perceive Security, Social Network and Behavioral Intention. Data were collected by distributing web-based questionnaires to 248 respondents. Structural Equation Modeling (SEM) is used as data analysis method. The result of this study indicates that the factors which have positive affect toward behavioral intention to use Smartphone that will affect the variable actual use of Smartphone are Perceive Usefulness, Perceive Ease of Use, Perceive Trust.