GA based parameter estimation for multi-faceted trust model of recommender systems

Recommender system is to suggest items that might be interest of the users in social networks. Collaborative filtering is an approach that works based on similarity and recommends items liked by other similar users. Trust model adopts users' trust network in place of similarity. Multi-faceted trust model considers multiple and heterogeneous trust relationship among the users and recommend items based on rating exist in the network of trustees of a specific facet. This paper applies genetic algorithm to estimate parameters of multi-faceted trust model, in which the trust weights are calculated based on the ratings and the trust network for each facet, separately. The model was built on Epinions data set that includes consumers' opinion, rating for items and the web of trust network. It was used to predict users' rating for items in different facets and root mean squared of prediction error (RMSE) was considered as a measure of performance. Empirical evaluations demonstrated that multi-facet models improve performance of the recommender system.