The Case for Big Data: New York City's Kalvi HUMAN Project Aims to Use Big Data in Resolving Big Health Questions

Cigarette smoking is tied to lung cancer, but people still smoke. Why do people start smoking in the first place? That is one of the many complex, interdisciplinary questions behind the Kavli HUMAN Project (http://kavlihumanproject.org), a massive data-collection endeavor with the goal of learning how everything-from biology to behavior and environment-affects the human condition.