Multimedia Pivot Tables for Multimedia Analytics on Image Collections

We propose a multimedia analytics solution for getting insight into image collections by extending the powerful analytic capabilities of pivot tables, found in the ubiquitous spreadsheets, to multimedia. We formalize the concept of multimedia pivot tables and give design rules and methods for the multimodal summarization, structuring, and browsing of the collection based on these tables, all optimized to support an analyst in getting structural and conclusive insights. Our proposed solution provides truly interactive analytics on the visual content of image collections through concept detection results, as well as tags, geolocation, time, and other metadata. We have performed user experiments with novice users on a dataset from Flickr to improve the initial design and with expert users in marketing and multimedia analysis on two domain-specific datasets collected from Instagram. The results show that analysts are indeed capable of deriving structural and conclusive insights using the proposed multimedia analytics solution. On our website, videos of the system in action are available.