A study on the relationships among social capital, market orientation, organizational learning and service innovation performance

Based on theories from service sciences and networking, this paper examines the inter-plays between corporate social capital, market orientation, organizational learning and service innovation performance; the mediating role of organizational learning was also carefully investigated. Structural equation model containing the mediating variable was built. Selecting 230 service providing enterprises from the Pearl River Delta in southern china as samples for our empirical study, the results show that corporate social capital, market orientation, and organizational learning have significant positive effects on service innovation performance; corporate social capital and market orientation have significant positive impacts on organizational learning, and organizational learning play a partial mediating role between corporate social capital and market orientation on one side and service innovation performance on the other.