Lessons from Scranton: Using Scenes from the Television Series The Office to Teach Topics in Professional Communication

Background: Despite efforts to include communication instruction in both college and continuing education curricula for students in all areas of study, workplace surveys continually report that employees' communication skills are lacking. The differing contexts of school and the workplace may be one reason for this disconnect, so teaching strategies that can effectively bridge this gap are needed. Research questions: How do students respond to using scenes from a television series to teach professional communication concepts within workplace contexts? What are advantages and drawbacks to this strategy? Situating the case: Strategies used to teach professional communication in a way that facilitates its application in the workplace include classroom exercises, service-learning projects involving real clients, and simulations. In addition, videos are a commonly used method of classroom teaching. They can activate verbal/linguistic, visual/spatial, and musical/rhythmic intelligences, allowing students to use their stronger intelligences and develop their weaker ones. Research also suggests that students appreciate visual stimulation and technology use when learning communication skills. How the case was studied: Students completed a brief end-of-course survey to gather both qualitative and quantitative data concerning their learning experiences with the activities described. About the case: To make undergraduate writing courses more relevant to the workplace, specific scenes from The Office were integrated to teach units on negative messages and intercultural issues. Following these clips, students completed both in-class exercises and course assignments pertaining to the topics covered. Results: After completing the class sessions and associated exercises described here, most students could discern the relevant concepts from the clips; they found both the clips and the associated exercises helpful in learning the concepts; and they recommended ongoing use in future classes. Students appreciated the comedic nature of the material, the use of different media, and the pop culture reference. Drawbacks included scenes focusing on what not to do, that often showed communication gone awry rather than the correct way to communicate. Some students also prefer more traditional teaching methods. Conclusions: The results indicate that the use of television clips along with associated exercises can be useful aids in teaching professional communication concepts.