Designing for customer interaction on the Web

Many Web sites give the user a structure, such as a site map, to interact with. When debis (Daimler-Chrysler Inter Services, the services company of the Daimler-Chrysler Group) decided to offer information about car financing on its popular Web site, the company knew it faced a serious design challenge. The paper considers how Daimler-Chrysler Research designed a simple interface to a dynamic simulation that helps users learn by interacting with content, not structure.