The Impact of Scent Type on Olfaction-Enhanced Multimedia Quality of Experience

In the quest to increase user perceived quality of experience (QoE), the classic audio-visual content paradigm can be extended to include media components that stimulate other human senses. Among these, olfaction-enhanced multimedia has attracted significant attention, as it is both attractive from user point of view and challenging from research perspective. This paper presents the results of two subjective studies which analyzed user QoE of olfaction-enhanced multimedia. Diverse scent types and video content were considered. In particular, QoE levels were studied when one and two olfaction stimuli enhanced audiovisual media. The results presented show that scent type influences user QoE. Statistically significant differences between pleasant and unpleasant scent types existed. Also, in certain cases, users were prepared to forgive the presence of unpleasant scent types with respect to QoE. Finally, users reported a clear preference for olfaction presented after the video sequence with which the olfaction effect should be synchronized, as opposed to before the video sequence.