Abstract:
It is remarkable how dramatically and rapidly the fortunes of so many mobile-handset vendors have turned with the advance of smartphones. Their marketplace was transforme...Show MoreMetadata
Abstract:
It is remarkable how dramatically and rapidly the fortunes of so many mobile-handset vendors have turned with the advance of smartphones. Their marketplace was transformed by Apple?s iPhone starting in 2007 and a succession of Android-based smartphone newcomers since 2008. This has greatly expanded the size of the handset market, with global revenues doubling in the last six years, as consumers substitute more expensive smartphones for their feature phones and basic phones. Yet, the changes have devastated most of the leading incumbent handset vendors.
Published in: IEEE Consumer Electronics Magazine ( Volume: 4, Issue: 2, April 2015)