An Investigation of Twitter and Facebook Abandonment

The use of social media is spreading and today, there are various social media platforms such as blogs, microblogs, and social networking sites. While its use and adoption is well-studied, the same cannot be said for abandonment. This study examines the reasons for the abandonment of two popular social media platforms, namely Face book and Twitter. A survey questionnaire was developed and distributed to abandoners of Twitter and Face book. The findings indicate that Face book is preferred over Twitter and the reasons for the abandonment of both platforms are similar, with privacy concerns being one of the main reasons.