User behaviour analysis in context-aware recommender system using hybrid filtering approach

The incorporation of context in recommendation systems is important for providing good recommendations as it improves the performance. Context awareness is an important concept in many disciplines. There are various methods that have already been proposed for context aware recommendation systems and can be classified into pre-filter, post-filter and contextual generalization. However, we found that there are some problems in using a single approach. So, in this paper we propose a new approach by combining pre-filter and post-filter methods based on the importance of contextual attribute. We believe that the contextual attribute should be dynamically selected for every user, as we found that it varies according to the user behaviour. In our approach, in case of a few rating scenario a simple method is used to provide a solution. The strategy adopted is advantageous over the single approach and is effective in improving the accuracy for the context aware recommender system.