Delivering on design aspirations [Design Science Fiction]

Does design mimic the movies or is pioneering design an influence to film-makers? The truth lies somewhere in between. "There is a strange thing where fact feeds off science fiction and science fiction feeds off fact," Geoff McCormick, director of experience-led design at The Alloy Group explains. "They both inspire each other and so are both driven off one another." McCormick has worked as a business consultant in the design industry for 16 years, teaming up with some of the world's most famous and successful designers to help them maximise the commercial effectiveness of design. There is a very close association between the ambitions of most industrial designers and science fiction writers; that relationship gets even closer with film producers.