Does SEO Matter? Increasing Classroom Blog Visibility through Search Engine Optimization

Educators today motivate learning and foster engagement through the use of Web 2.0 software such as classroom blogs. In this study, we discussed the reasons and benefits of moving classroom blogs to the public, and how Search Engine Optimization (SEO) strategies from industry can help increase classroom blog visibility. We proposed an SEO approach and demonstrated how it can be applied to the design, implementation, and analysis classroom blogs in higher education through an empirical study.