Targeted advertising in the online video space

Videology is an online video advertising, optimization, and yield management solutions provider whose business strategy is to purchase online video advertising inventory from content providers and deliver ads to their clients using behavioral and demographic targeting to maximize value. The Capstone team used a diverse set of analytical tools, including Time Series models, Principal Component analysis, Decision Tree Optimization, Generalized Linear Models, K-Means clustering, and linear programming to improve efficiency in the online video advertisement space by connecting consumers with advertisements on which they are most likely to click. Trends, patterns, and anomalies in the data may lead to new targeting opportunities for Videology.