Development and evaluation of ecotourism support system using mobile phone and Oneseg broadcasting

On Awashima Island in Niigata prefecture, Japan, the tourist association conducts ecotourism specifically aimed at children. In the ecotourism, providing children with valid educational materials is important. Therefore, we have proposed an ecotourism support system that can provide video content as educational materials by using mobile phones and Oneseg broadcasting. In an experimental evaluation of the proposed system, a content scheduler of the system has increased the number of accesses per hour to the ecotour page by offering appropriate content to the tourist. The breakdown of accesses was that the number of accesses per hour to the ecotour page was 0.14 on a ship bound for mainland, and was 0.34 on a ship bound for Awashima Island. These values have indicated that content scheduler has effectively provided content. As a result, a conversion rate of the ecotour page was 30.6% which is quite high, so Oneseg broadcasting is useful for advertising ecotourism.