Seamless, Synchronous, and Supportive: Welcome to Hybridcast: An Advanced Hybrid Broadcast and Broadband System

The Japan Broadcasting Corporation (NHK) is developing an advanced hybrid system called Hybridcast to integrate broadband technology with broadcasting. The Hybridcast receiver provides many features, including broadcast-related applications that are executed simultaneously with broadcast programs, precise synchronization of content from different delivery channels, seamless interaction with multiple device types such as mobile terminals, and support for third-party applications. Broadcasters and commercial service providers can offer services through broadcast programs using Hybridcast applications. By using a Hybridcast receiver, viewers can enjoy television (TV) programs with rich and varied applications.