Mobile handset features as service enablers - Conceptual model of feature diffusion

Mobile handsets are evolving into advanced multipurpose devices with various hardware and software features enabling new services. Therefore, understanding the diffusion of mobile handset features is increasingly important. This study reviews previous research and analyzes two cases to identify the most important feature characteristics and their relationship with the feature diffusion process. In addition, a conceptual model of feature diffusion is proposed and strategies to stimulate feature diffusion are discussed.