Supply chain coordination by single-period and long-term contracts with fuzzy market demand

Due to the uncertainty of the market demand in the supply chain, this paper characterized market demand as a fuzzy variable and proposed single-period and long-term contracts to coordinate the two members (supplier and buyer) in the supply chain. Comparison of the effectiveness of the two contracts indicates that a long-term contract is more effective than a single-period contract in improving the profit potential of both the total supply chain and each member in the supply chain. This conclusion is useful to the decision-maker in supply chains with fuzzy market demand.