Survey and research on the consumers' behavior of college mobile phone students in Beijing area

Mobile Internet is developed very fast. This paper analyzes the definition of mobile Internet and the industry development status, focuses on the consumers' behavior of college mobile phone students in Beijing area. Through the questionnaire survey of college students, their basic status, spending habits and consumer behavior characteristics were investigated and studied. On this basis, the impact factors such as cultural factors, social factors and personal factors to the college mobile phone students were deeply analyzed. At last, several suggestions such as developing network marketing and improving the payment safety of mobile Internet were put forward.