The Relationship between Preference and Information Types: An Approach to a Preference Model in Intuitive Decision-Making

The aim of this research was to explore that information types make a difference in decision-making. In this experiment, two types of stimuli were used as information types: (1) car front photographs as Uninominal information stimuli (2) Car front & side pair photographs as Binominal information stimuli. Twenty university students participated in the experiment. While Uninominal information stimuli showed a statistical significant difference between like-dislike and aesthetic, Binominal information stimuli showed a statistical significant difference not only between like-dislike and preference, but also between like-dislike and pleasure.