Privacy concern toward using social networking services: A conceptual model

The success of social networking services (SNS) largely depends on the targeted users' adoption and usage behavior. However, privacy concern is one of the important barriers to SNS services application. A better understanding of online privacy concern and its general effect on users' intention toward using social networking services is an important research issue. This paper initiates discussion of this issue by proposing a conceptual model which places privacy concern as the focal point for SNS acceptance.