Factor research of customer faith influencing in B to C electronic commerce

The customer faith is the eternally unchanging topic about enterprise enhances the marketing achievements. Nowadays, network information technology is developing swiftly, the customer trusts is one of the important premises which brings the profit and competitive advantage for the enterprise. Considering the present, that the development of electronic commerce enterprise like the vigorous growth of mushroom, the customer trusts is important. And it is necessary to conduct more thorough research about the actual factors which affecting the customer trusts. Then the research provides some valuable suggestions for the electronic commerce enterprise's marketing.