Study on domestic tourism demand: Evidences from Chinese Taipei

This study analyzed the domestic tourism demand for household in Chinese Taipei from 2000 to 2008 with the Almost Ideal Demand System (AIDS) model. The results show that the domestic tourism demand has slack and busy seasons. Both the SARS attack in 2003 and the financial crisis in 2008 significantly affected the domestic tourism demand. Such results could be referred to by the industry in developing pricing strategies. The substitute or complementary relationship between domestic tourism demand, the tour industry can meet the tourism demand of household by offering various combinations through the substitute or complementary relationships between tour activities.