Factoring culture as the main role to design game interface model

Huge budget up to RM200 million has been assigned to creative industry in Malaysia as it is believes that it can produce a huge turnover as well. One of divisions of the industry is digital game. Hence, the encouragement to upgrading the design of game is increased. There are a lot of factors influenced a good design of digital game. Game interface is one of the main factors. Failure in designing a good interface leads to failure of the whole game. In order to design a good interface, the designer needs to understand users' preferences. Culture value is one of the contributions that influence users' preferences. Elements of culture are identified from previous researches that are done by three main researchers from culture-based ground. A set of questionnaire is distributed to multiple age range to find their game habit and personal views about game interface. A model of game interface is designed that consist of six culture elements, function analysis, game model and player model.