An intelligent sales-agent interface prototype for B2C online shop

In the 21st century, lots of entity Retail Companies chooses online selling as a channel for their promotion. However, the technology based on catalogues to classify product information is no longer efficient for customer because they may get lost while they search information via catalogues. To solve this issue, online business agent appeared to try to fix this problem. This paper makes an attempt on how intelligent agent helps users feel confident in B2C website by design an intelligent agent interface prototype which is based on Amazon.com. This Intelligent agent prototype simulates an online purchase about book ordering, which based on the architecture of intelligent agent system so that to provide in time information, help user achieve all the online shopping operation, what is more, the Intelligent agent also knows selling strategy, in that way the customer can bargain with the Intelligent agent.