The Study of Tripper Choice Behavior Theory and Model under the Guiding Information

Under the analysis of the present situation of urban roads at home and abroad, the paper reviews the development of tripper guiding information system, traffic-flow distribution model and route choice model. Then it has three multi-attribute decision-making model based on the influence factors of tripper route choice and uncertainty theories, in order to analyze the decision-making process of tripper route choice, designed to provide theoretical basis for managers when they making guiding information strategy and optimizing the traffic-flow.