Implementation of an Internet Broadcasting System with Video Advertisement Insertion Based on Audience Comments

In recent years, mid-roll advertisements which insert a video advertisement at the middle of the video content appear gradually. However, the mid-roll advertisements usually interrupt video viewing because it inserts a video advertisement at the fixed or random time. To solve this issue, we propose an algorithm for mid-roll advertisement insertion based on audience comments. The algorithm determines timing for advertisement insertion not to interrupt audience's video viewing as much as possible by detecting some characteristics in the amount of audience comments at the appropriate timing. In this paper, we conduct a preliminary experiment to invent an algorithm for video advertisement. We also implement a prototype system for video advertisement insertion with the proposed method.