Business Model for Platform Provider in Mobile Phone Software Supermarket Based on Game Theory

Aiming at research in mobile phone software supermarket, this paper introduced the definition and industrial chain of mobile phone software supermarket, as well as the comparison between mobile phone software supermarket, physical commodity supermarket and internet supermarket. More importantly, based on the analysis of consumer market and supply market, modeling in game theory was used to demonstrate the choices of each player involved. Last but not least, suggestion on business model was given for platform provider.