Mass customization manufacturing solution for cell phone production

Mass customization becomes a main production mode of the 21^st century. This paper mainly proposes a kind of mass customization manufacturing solution, which has been applied into cell phone production successfully. Firstly, the cell phone production process is introduced. Then, the solution's production modes, namely, the four main phases (Marketing, R&D, Production, and Purchasing), the order processing, and MES architecture, are described. The results of mass customization, especially on the order and quality, are given out. Finally, conclusions are drawn out.