The Empirical Analysis of Factors Effecting Online Shopping Customer Satisfaction Index in E-Commerce Model

From the view of customers' perception, this paper analyzes the factors effecting online shopping, and combines with empirical analysis method for research. Gathering information by the questionnaire survey, we use statistical analysis, such as reliability analysis, validity analysis, regression analysis. These results show that questionnaire design is reasonable ,the reliability and validity are accepted; sellers' service value and image value have a significant impact on customer satisfaction index.