Study on SEO monitoring system based on keywords & links

With the rapid development of Internet, search engine has gradually become almost the chief tools for obtaining network resources. In order to make our own website searched by search engine and rank ahead of others, meanwhile trying to pass marketing information to the users as much as possible, more and more enterprises adopt the method based on search engine optimization (SEO) to implement search engine marketing (SEM). Besides, in order to help enterprises to monitor the SEO performance of website, and constantly enhance overall competitiveness of website on the Internet, we proposed a SEO monitoring strategy based on keywords & links by use of .NET technology framework and showed the monitoring results intuitively to users. Accordingly, we constructed a SEM network platform with the feature of high performance, high reliability, high accuracy, security and convenient. The development trends of SEM and the international situation in the future have been taken into full account when we designed and constructed this monitoring system. This system provided good performance in monitoring the ability of SEO of website, and provided the reliable information support for ongoing optimization on search engine and making search engine marketing strategy.