The big video game: tv's battle to hold online viewers [Commentary: On-Demand Video]

The spread of broadband Internet to mass market penetration levels - now reaching two-thirds of households in the United States and Europe - and exponential sales of video-capable devices have resulted in a dramatic shift in video viewing habits, especially among younger audiences. And these audiences are not just watching short YouTube clips on the Internet; they are watching long-form video, TV shows, and movies.